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Important Notice:

Medicare Only: If selling "Medicare Only", please complete the Medicare Broker Appointment Form. Do not proceed further.

Broker Appointment Policy: Please ensure all required documentation is complete, legible and signed. If any required information is missing, incomplete or illegible, we will work with you to resubmit the application.

Broker Appointment Changes: Email broker appointment changes to Appointment@sentara.com. The Broker Appointment Form should be used for new appointments only.

Get Appointed

By starting your application you acknowledge that you have read and agree to the below requirements.

I Agree, Start Application


Appointment Requirements

Items below are required to complete the appointment application:

1. Virginia Life and Health License or Virginia Health License (required)
2. Agency License (if applicable)
3. Sentara Health Plans Substitute W9 (SF-W9) Form
4. Sentara Health Plans Agent/Broker Agreement (includes Business Associate and QHP Amendments)
5. Portal User Profile (access to SentaraHealthPlans.com secure Broker Portal)
6. If an agent elects to sell Medicare, they will be directed to our training site to complete required training. If training is not completed, agents will not be paid on any Medicare business.
7. We require all new agents to work with a General Agency (GA) or Field Marketing Organization (FMO). GA's specialize in Commercial and IP, and FMO's focus on Medicare only. If you do not have a preference and do not select a GA or FMO, one will be assigned to you. Below is a list of our preferred partners.


Approved General Agencies

Note: If you do not have a preference and do not select a General Agency, one will be assigned to you.

Agency Name Contact Name Contact Email Contact Phone
Agency NameBlue Ridge Insurance ServicesContact NameCynthia NobleContact Emailcnoble@brisinc.comContact Phone(866) 904-8383
Agency NameChoice Insurance AgencyContact NameSarah GrubbContact Emailsarah.grubb@choicebrokerservices.comContact Phone(804) 510-0743
Agency NameEmployee Benefits Corporation of America (EBCA)Contact NamePamela J KerrContact Emailpakerr@ebca.comContact Phone(804) 290-1127
(866) 638-0504
Agency NameInnovative Insurance GroupContact NameRJ GibsonContact Emailrj@thinkinnovative.netContact Phone

(540) 613-8812

Agency NameTFA BenefitsContact NameTamara NelsonContact Emailappointments@tfabenefits.comContact Phone(757) 340-3873
Agency NameBenefitMallContact NameBarbara WolffContact Emailbarbara.wolff@benefitmall.com
Contact Phone(301) 517-4905
Agency Name Amwins ConnectContact NameTimothy FalangaContact Emailaca.sales@amwins.comContact Phone (800) 638-6085


Approved FMO Agencies

Note: If you do not have a preference and do not select an FMO for Medicare business, one will be assigned to you.

Agency Name Contact Name Contact Email Contact Phone
Agency NameChoice Insurance AgencyContact NameSarah GrubbContact Emailsarah.grubb@choiceins.com
Contact Phone(804) 510-0743
Agency NameCopeland Insurance GroupContact NameAllen PauleyContact Emailcontracting@copelandgroupusa.comContact Phone(877) 619-0025
Agency NameGarityAdvantage Insurance Marketing AgenciesContact NameVictoria BaileyContact Emailvbailey@garityadvantage.comContact Phone(240) 310-8817
Agency NameMySeniorHealthPlanContact NameVanessa FriasContact Emailvanessa@myseniorhealthplan.comContact Phone(619) 595-0937
Agency NameRitter Insurance MarketingContact NameKatie NeubauerContact Emaillicense@ritterim.comContact Phone(800) 769-1847 ext. 219
Agency Name

Tidewater Management Group

Contact NameBlake KissContact Emailblake@tidewatermg.comContact Phone(540) 205-9344