Broker Buzz January 2026

Sentara Health Plans is moving all groups to electronic enrollment platforms by the end of 2026. 
Sentara Health Plans’ e3 web enrollment tool is a user-friendly platform that enables the employer or broker to easily and quickly manage a variety of enrollment functionalities such as:

• View group demographics
• Manage active enrollment
• Make open enrollment changes
• Add subscribers
• Perform life event updates
• Submit terminations
• View/order ID cards

A daily integration enables quick enrollment transactions.

As a broker, if you have requested e3 web enrollment access for your groups, here are a few important considerations:

• All changes and updates are managed by either the employer group or the broker.
• If you have access to a group's e3 web enrollment to manage updates and open enrollment elections, please coordinate with the employer group.
• Standard changes and updates are no longer serviced through submissions to the Sentara Health Plans enrollment department once you enable this self-service tool. However, one-on-one assistance is available for urgent needs or requests.

Please contact e3_inquiries@sentara.com with any questions you may have about the e3 web enrollment tool.

We are transitioning our multi-factor authentication tool from Cisco Duo to Microsoft Authenticator to enhance our security and improve your sign-in experience.

• Enrollment only takes about 5 minutes.

You can download Authenticator from the App Store/Google Play.

Next steps: Continue using Duo for your authentication. You will receive a future communication when it is time to transition to using Microsoft Authenticator.

If you do not have a Sentara email address: When signing in, enter your existing Sentara username and add @sentara.com at the end. This is required only for sign-in and enrollment. Adding @sentara.com does not create a Sentara email account and does not change your current access.

For enrollment support: Please call 757-857-8190 or 855-306-2252 and select option 6.

Enroll now

Need assistance navigating the Broker portal, creating a quote, or managing your group’s enrollment in the e3 Web Enrollment tool? The Sentara Health Plans Sales Operations training team hosts twice-weekly live office hours, offering real-time support for brokers using Sentara Health Plans’ quoting and enrollment tools. Join one of our live working sessions, every Tuesday and Thursday at 11:30 a.m. EST. Registration isn’t required.

We're here to support your success. Contact the Sales Operations training team at thelearninghub@sentara.com.

Please visit and bookmark sentarahealthplans.com/needtoknow for helpful resources, user guides, training materials, and the link to our twice-weekly, live working training sessions.

System training and support

We’re here to support your success. Contact the Sales Operations training team at thelearninghub@sentara.com.  

Can’t remember your Broker portal password?

Contact us at BrokerRelations@sentara.com

Did you know?

Employer portal access is available to all groups for viewing purposes at sentarahealthplans.com. Groups can also print ID cards, verify employees are enrolled, and view or pay bills online.

Make a wish list and set a goal toward your favorite rewards! Broker Rewards points are earned in addition to the already-competitive commission plan. Start accruing as soon as you complete the opt-in process. There is no limit to what you can earn, and points never expire once enrolled in the rewards program. Learn More.

We’re happy to announce that Sentara Health Plans is now accepting Employee Navigator connection requests!

For groups utilizing the Employee Navigator benefit administration platform to manage their book of business, Sentara Health Plans now offers seamless and integrated enrollment through Employee Navigator connections.

Here are a few tips to help with the enrollment process:

• Groups can only utilize one of the electronic enrollment tools, Employee Navigator, e3 Web Enrollment, or 834.
• If a group is not renewing or cancelling their agreement, please email ensupport@sentara.com as soon as possible so that members have appropriate coverage.
• If a plan has subgroups, brokers must build out the plans in Employee Navigator. The Sentara Health Plans support team can only map to the main plan number on their end.
• If a group has a Sentara HSA plan through HealthEquity, plans must have the carrier designation set to “Unspecified.” You will need to include these plans with the file feed by enabling it through the “Sentara Health Plans Optional Benefits” configuration.
• There is no automated error reporting file that will be sent through Employee Navigator. When a group goes to testing, the support team will notify the broker via email if there is a file error, and indicate the steps needed to correct it.
• All updates and changes must be made through the Employee Navigator portal. Please do not call in or email changes, as they will not match what was in Employee Navigator and will error out the member.
• After you have built out your plans, validation and mapping of the main plan names/numbers are performed by our support team within a couple business days. Testing may take up to several days, depending on the errors and discrepancies.
• All non-Sentara HSA plans must have the carrier designation set to “Unspecified”.
• If a group is set up in Employee Navigator but not currently active, changes will not feed into Sentara Health Plans’ database for automatic updates. Any updates to member enrollment during that time must be made in Employee Navigator and sent to our enrollment department to ensure data accuracy.

Please contact ensupport@sentara.com with any questions or needs you may have about Employee Navigator.

We are excited to continue to enable members to view important resources and access plan information, available at their fingertips anywhere, anytime.

As a reminder, commercial and Medicare members can easily opt-in to receive text messages and paperless delivery for certain plan documents, and designate English/Spanish language preference via the member portal and mobile app.

Mobile feed messages: We have started sending text campaigns to opted-in members, educating them about their benefits. We’ve seen great engagement with these campaigns, hosted on a customized dynamic mobile experience called the ‘mobile feed’.

Thank you for your help in encouraging members to update their preferences and verify their text consent with us. We are excited to create new opportunities to engage more with our members via text messaging and paperless delivery of documents.

If you have questions, please reach out to your Sentara Health Plans representative.

Help your clients boost engagement and well-being with the Sentara Well-being Rewards program. Eligible members in fully insured small group, mid-market, and large group* plans and Sentara Individual & Family Health Plan subscribers can earn up to $250 annually by completing healthy activities through the Sentara Well-being Rewards program, which is powered by our partnership with WebMD® Health Services.

This fall, in addition to our email reminders, we were excited to add SMS reminders as a new tool to encourage member participation.

Share this program with your clients today, so they join thousands of participants earning rewards. For details and resources, please refer to our Sentara Well-being Rewards frequently asked questions or contact your Sentara Health Plans representative.

* There are a few large group exceptions.

After listening to member feedback, testing, and refining, we are excited to announce the launch of the Super Explanation of Benefits (EOB).
While the print version of the EOB hasn’t changed, the new design for the digital EOB is based on best practices using information from previous call center issues regarding benefits and benefits education.

New features include:

• Powerful “Sort by” options for quick organization
• Enhanced filtering options
• Simplified claim viewing
• A fresh, modern digital design

Members may have noticed these digital EOB updates beginning December 29, 2025. They will soon begin receiving notifications on this exciting update.

At Sentara Health Plans, we value our members. That is why we’re adding new plan designs with various copayment and deductible options so members can choose the plan that fits their needs, budget, and lifestyle. These plans may help offset the reduced subsidies.

Brokers, consider discussing Sentara Unique Off-Exchange Plans. Offered outside the Marketplace, these plans are ideal for those without subsidies and may even be an option for those with Marketplace Silver plans. Sentara Unique Off-Exchange Plans may carry lower premiums compared to Marketplace Silver plans, as most insurers raise Marketplace Silver premiums to compensate for the loss of federal assistance with out-of-pocket expenses when members receive medical care or fill a prescription (cost-share reductions).

The Sentara Medicare Dual Eligible Special Needs Plan (D SNP) alignment campaign is ramping up for 2026 and aimed at reaching individuals who qualify for both Medicare and Medicaid.

This year’s priorities center on aligning currently unenrolled Medicaid members, re engaging former D SNP members, and driving strong new enrollment. Campaign messaging reinforces Sentara Medicare as a trusted, community focused partner—highlighting the value of maximizing benefits through the providers and facilities members already rely on.

Ongoing efforts:

• Direct mail: Our 2026 Essential Benefits Allowance mailer was sent to unaligned Medicaid members, which provides a prepaid flex card for members with a qualifying chronic condition. This card can be used for groceries, over-the-counter products, and qualified utilities. 
• We are refreshing our comprehensive media mix, inclusive of video, audio, display ads, paid search, and Meta.