Michael Cole, EVP, President, Sentara Health Plans
Michael Cole oversees the strategic direction, performance, and growth of Medicaid, Medicare, and commercial lines of business within Sentara Health Plans (SHP). SHP serves more than 1.15 million members and partners with more than 109,000 providers.
Michael has more than 20 years of executive leadership experience in the healthcare industry, most recently serving as President and CEO of Regence BlueCross BlueShield of Oregon and Regence BlueShield of Washington. In these roles, he led complex payer organizations supporting commercial, Medicare, and ACA markets. His work focused on delivering deep expertise in strategy, growth, affordability, and operational performance across all lines of business.
Cole received his B.A. at University of Michigan going on to receive a Master of Business Administration in finance and marketing from Northwestern University.
Sharilyn Campbell, Senior Vice President and Chief Financial Officer
Campbell has more than 25 years of health plan experience. She formerly served as Health Plan CFO and Chief Accounting Officer of HealthPartners, an integrated healthcare organization providing healthcare services and health plan financing in Minneapolis, MN. Before that, she served as Vice President of Finance and Chief Accounting Officer of Premera Blue Cross, supporting more than 2 million members with commercial and Medicare products. While there, she oversaw accounting, financial planning, financial reporting, tax preparation, budgeting, and investment activities.
Campbell earned a bachelor’s degree in business administration and accounting from the University of Montana.
John E. DeGruttola, Senior Vice President for Marketing and Sales
John E. DeGruttola serves as the Senior Vice President for Marketing and Sales for Sentara Health Plans. In this role, he is responsible for the overall growth of Sentara Health Plans with a primary focus in strategic positioning of the organization which includes identifying, promoting, and distributing new products and services that produce overall profitable growth.
DeGruttola has more than 20 years of experience in healthcare consulting, sales, marketing, advertising, product development and health plan operations. Prior to joining Sentara Health Plans, he was the Executive Leader for a large national insurance company, responsible for the sales and retention of the small and large group markets. DeGruttola also held various healthcare management positions with an insurer, provider system, and consulting house in Pittsburgh, Pennsylvania.
DeGruttola holds a bachelor’s of science degree in biology and mathematics from Westminster College.
Dr. Kristyn Greifer, Chief Medical Officer
Dr. Kristyn Greifer serves as Chief Medical Officer at Sentara Health Plans. Dr. Greifer previously served as Vice President, Chief Medical Officer for BayCare Health Plans, Population Health, and BayCare Physician Partners. Dr. Greifer’s role includes clinical oversight of case management, utilization management, population health, quality, accreditation, and clinical program development. She also has clinical oversight for behavioral health and pharmacy programs for Sentara Health Plans.
Dr. Greifer has more than 25 years of experience as a practicing internal medicine physician and leader in the industry with a passion for population health, clinical improvement, and quality. Her previous experience also includes time as VP, Chief Medical Officer, Memorial Hermann Health Plan and Population Health in Houston, VP, Population Health Management, WellStar Health System, and Medical Director for PiedmontWellstar Health Plan in Atlanta. She spent 15 years at Kaiser Permanente in Georgia, most recently serving as Associate Medical Director for Resource Stewardship, Hospital and Acute Care.
She received her B.A. in Chemistry at Temple University, going on to receive her Doctor of Medicine (MD) at the University of Pennsylvania.
John Syer Jr., Senior Vice President, Provider Networks
John Syer Jr. serves as Senior Vice President, Provider Networks at Sentara Health Plans. He oversees teams that contract and service provider networks, engage in provider operations, develop value-based contracts, manage Cost of Care initiatives, maintain vendor relationships and contracts, manage projects, and direct transformation and process improvement activities.
Upon graduating from UVA, Syer worked in commercial banking at NCNB in Charlotte, North Carolina. He returned to Virginia to attend the College of William and Mary business school. After completing his MBA, John joined Blue Cross and Blue Shield of Virginia in Richmond, ultimately becoming Vice President serving all of Anthem’s Blue Cross and Blue Shield’s East Coast hospital and physician networks. In that role, he was responsible for nine states and $15B in total medical spending across Commercial, Medicaid, and Medicare lines of business.